Ageng Satria Anugrah
Website Development and SEO and GTM - A Google Sites Case Study
Project Overview
This project demonstrates an end-to-end implementation of website development, SEO, and analytics tracking for a Google Sites-based business (“Ayam Kampung Bandung”).
The website was intentionally built using Google Sites to simulate a low-barrier, no-code environment commonly used by small businesses, while still ensuring proper structure for search visibility.
From an empty setup, the project involved designing a functional landing page, structuring content based on local search intent, and implementing Google Analytics to capture user behavior and conversion intent (WhatsApp clicks).
Within the first phase, the website was successfully published, indexed by Google, and began generating initial impressions and user interactions — validating both the technical setup and early-stage SEO performance.
Objectives
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Increase search visibility on Google
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Track user behavior
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Measure WhatsApp conversion
Problem
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The website was not appearing in Google search results
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No user behavior data was available
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No conversion tracking was implemented
Action
SEO
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Identified local intent keywords (e.g. "ayam kampung Bandung")
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Structured page hierarchy to align with search intent (title, headings, FAQ)
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Submitted and monitored indexing via Google Search Console
Tracking
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Set up Google Analytics (GA4)
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Implemented event tracking (WhatsApp click, scroll tracking)
Evidence
Google Analytics Dashboard
Initial traffic and user activity detected within the first day after implementation, confirming successful tracking setup
Google Search Console Performance
Outbound click behavior tracked, including interaction with external links (e.g. WhatsApp CTA)
Results
Early-stage performance shows initial traction, validating keyword visibility and user interaction.
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Impressions: 18
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Clicks: 1
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user engagement : 11
Insights
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Early impressions confirm initial keyword visibility post-indexing
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User interaction is primarily conversion-driven, with outbound clicks (WhatsApp CTA) as the main action
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Scroll depth indicates users are engaging beyond the hero section, suggesting content relevan
Insights
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Week 1: Technical setup (GA4, GSC)
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Week 2: Interaction tracking implementation
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Week 3: Content and structure optimization to improve search visibility
Key Takeaways
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Successfully transformed a non-indexed website into a trackable and searchable asset
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Established a basic analytics framework to measure user behavior and conversion intent
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Demonstrated end-to-end SEO and tracking implementation within platform limitations (Google Sites)